We Are Moving The Needle

ReBrand

Collaborated with: Ainsley Wortman, Justin Yee, Claudia Kim

Info: We Are Moving The Needle is an inclusive organization working to create measurable change by empowering women and non binary people in the recording and professional audio industry with the education, equipment and the mentorship needed to succeed at the highest levels.

Goal: Refreshed the branding and removed barriers for all audiences to make the information more accessible; raised awareness for the brand.

Target Audience: 18-25 y/o women and non-binary people who want to get more involved in the music industry; and 30-60 y/o industry professionals (primarily women/non-binary)

Executions: Revamped for concise copy, refined visuals, enhanced information organization, and modernize the logo and web homepage. Rebranded company social platforms Instagram, Tik Tok and LinkedIn to align the brand image with creative contents and tell a better story.