Bereal

Campaign: Now is real

Collaborated with: Joanna Tang, Jasmin Matthews, Aafia Afzal, Arlene Bi

Insights: Bereal, the French-founded social media platform, faces key challenges: no ads for revenue and waning user interest due to a lack of excitement and awareness.

Goals: Drive user engagement; Expand user base globally through a partnership with FIFA; Pioneer advertising within the app

Target Audience: The primary target audience for the platform comprises males aged 18-24 with a strong interest in the World Cup, while the secondary audience includes individuals aged 15-30 of all genders

Executions: 1 In-game Banner Ad, 2 Push Notifications Ads, In-app Hashtag/Community, 4 OOH Poster, 1 Interactive Screen