Bereal

Campaign: Now is real

Goals: Drive user engagement; Expand user base globally through a partnership with FIFA; Pioneer advertising within the app

Target Audience: The primary target audience for the platform comprises males aged 18-24 with a strong interest in the World Cup, while the secondary audience includes individuals aged 15-30 of all genders

Executions: In-game Banner Ad

Result: 16.5M impression, 0.1% install conversion rate (calculated by pre/post avg install comparison analysis)