harley davidson

campaign: Harley continued

Collaborated with: Kanon Yoshikawa, Bebe Deura, Kam Westby, Minty Mellon​

Insights: People don’t realize how useful two wheels are until they own a motorcycle. Harley Davidson is not only affordable as a vehicle, but it is also a democratic brand intended for pure self-expression of individuality, as well as an escape from the rigors of life. 

Goals: To drive sales, engagement, and brand awareness among Gen Z target segments—counting on inter-influence to reach Millennial.

Target Audience: Gen Z & Millennial

Executions:a multifaceted approach, blending digital and traditional advertising with PR initiatives like the GQ Editorial featuring Austin Butler. Experiential marketing, including "Harley-Davidson Bike Week," showcases products, while strategic partnerships like with Grand Theft Auto VI extend brand reach.