Levi's

campaign: Levi's Forever

Collaborated with: Kate Zheng, Jailyne Polanco, Juliette Marie Fusco

Insights: In response to the environmental impact of traditional denim production, the campaign aims to promote sustainability by emphasizing the importance of extending denim lifespan. 

​Goals: Encouraging audiences to reuse/repurpose denim and reframing the sustainability narrative around denim; Correlate Levi’s brand image to the vintage and up-cycled fashion amongst younger populations to increase brand loyalty and sales.

Target Audience: Eco-conscious Gen-Z and millennials seeking to minimize their ecological impact and endorse sustainable brands, as well as those intrigued by vintage aesthetics and fashion design/repair techniques.

Executions: 3 OOH posters, 1 billboard ad, 12 social media ads, and experience marketing events