Cha Cha Matcha

campaign: Cha Cha real smooth

Collaborated with: Carina Christo, Chloe Yao, Daniel Choi, Zhining Zhang

Insights: Celebrating matcha drinking as a ritual. We want people to feel the balance between "calm" and "energetic".

Goal: Drive brand awareness among people in Boston; expand market to Boston in college areas; and make drinking matcha into a routine. 

Target Audience: College students and caffeine in-takers in Boston

Executions: 4 OOH posters, 1 video, and experiential marketing events.